Integrated Direct Marketing Solutions for Forward Thinking Marketers
There are three goals for your Direct Marketing communications:
Acquire new customers
Get your customers to spend more money with you, more often
Keep your customers spending with you for as long as possible
Todays customers expect personalised, timely, and relevant communications delivered via their channel of choice.
An accurate database is one of the foundations of direct marketing success. A well-planned campaign, delivered with brilliant creativity but using sub-standard data will never reach its full potential, even if it has the best offer in its market.
Datam works with you to ensure your data is aligned with your objectives. We have the expertise to improve the performance of even a basic database - helping you to achieve a better result.
A good quality database will:
Increase delivery rates
And ultimately, increase profitability
Datam can provide postal address data cleansing, email database management and acquisition data. Contact us today to discuss your requirements.
Unique Capabilities Datam has unique capabilities that allow you to create a more personalised and relevant mail piece in order to maximise the response. We do things differently to a traditional mailhouse, to simplify and streamline the production process. If you can drive it with your data, we can print it.
Print Plus Messenger Envelope Printing (PPM) First impressions count, making the humble envelope the unsung hero of your DM campaign. Our PPM envelope printing capabilities allow you to customise each and every envelope. Matched to your personalised letter, the envelope is digitally printed in full colour at speed’s of up to 18,000 envelopes per hour.
Full Colour Digital Printing 99% of all variable data printing we do today is a full colour digital print. Using our digital inkjet web presses, we can print your full colour, personalised documents at speeds up to 60,000 A4 sheets per hour.
Using technology smarts to create your direct mail with speed and accuracy, at scale. From one envelope to one million, we have you covered.
Before we drill down into your data, first we'd like to get to know you, your business, and your market. We will work with you following a four step plan to develop a communications strategy that works for you. Contact us now to book your free initial consultation.
Datam's Single Send Solution, for multi-channel marketing communications
A quality database creates opportunity to leverage multi-channel communications, without customers receiving replicated messages, or being missed altogether, from standalone contact lists.
With our single send solution, all contacts will receive your communication. If an email address bounces, we will send the same message by mail. This solution gives you the assurance that the campaign reaches everyone on your list.
We will also provide you with a report showing which email addresses need to be updated. One channel or more - our single send solution does it all.
We also offer document composition across digital and print communications. Our experience with many successful campaigns will ensure the best possible outcome. Getting your data clean is the first big challenge - keeping it accurate is the ongoing task. Our single send solution will help get your message through.
Contact Us to find out more.
eMail, text, print or a combination of all three, whatever your marketing communication needs, we can help. Contact us now for a FREE initial consultation.