Integrated Direct Marketing Solutions for Forward Thinking Marketers

There are three goals for your Direct Marketing communications:

  1. Acquire new customers
  2. Get your customers to spend more money with you, more often
  3. Keep your customers spending with you for as long as possible

Todays customers expect personalised, timely, and relevant communications delivered via their channel of choice.

An accurate database is one of the foundations of direct marketing success. A well-planned campaign, delivered with brilliant creativity but using sub-standard data will never reach its full potential, even if it has the best offer in its market.

Datam works with you to ensure your data is aligned with your objectives. We have the expertise to improve the performance of even a basic database - helping you to achieve a better result.

A good quality database will:

  • Reduce cost
  • Increase personalisation
  • Increase relevance
  • Increase delivery rates
  • And ultimately, increase profitability

Datam can provide postal address data cleansing, email database management and acquisition data. Contact us today to discuss your requirements.

Unique Capabilities
Datam has unique capabilities that allow you to create a more personalised and relevant mail piece in order to maximise the response. We do things differently to a traditional mailhouse, to simplify and streamline the production process. If you can drive it with your data, we can print it.

Print Plus Messenger Envelope Printing (PPM)
First impressions count, making the humble envelope the unsung hero of your DM campaign. Our PPM envelope printing capabilities allow you to customise each and every envelope. Matched to your personalised letter, the envelope is digitally printed in full colour at speed’s of up to 18,000 envelopes per hour.

Full Colour Digital Printing
99% of all variable data printing we do today is a full colour digital print. Using our digital inkjet web presses, we can print your full colour, personalised documents at speeds up to 60,000 A4 sheets per hour.

Using technology smarts to create your direct mail with speed and accuracy, at scale. From one envelope to one million, we have you covered.

Let's Talk

Before we drill down into your data, first we'd like to get to know you, your business, and your market. We will work with you following a four step plan to develop a communications strategy that works for you. Contact us now to book your free initial consultation.

Contact Us

Smarter customer communications are only 4 steps away

With knowledgeable and experienced people, trusted systems and intelligent technology, we make working with Datam easy.

1

Discover

Knowledge sharing session to identify and understand what customer communication problems need solving.

2

Define

Review and collaboratively create a solution for your organisation.

3

Deploy

Our team of specialists work with you to develop and build your agreed solution.

4

Deliver

World-class customer communications across multiple channels.

Datam's Single Send Solution, for multi-channel marketing communications

A quality database creates opportunity to leverage multi-channel communications, without customers receiving replicated messages, or being missed altogether, from standalone contact lists.

With our single send solution, all contacts will receive your communication. If an email address bounces, we will send the same message by mail. This solution gives you the assurance that the campaign reaches everyone on your list.

We will also provide you with a report showing which email addresses need to be updated. One channel or more - our single send solution does it all.

We also offer document composition across digital and print communications. Our experience with many successful campaigns will ensure the best possible outcome. Getting your data clean is the first big challenge - keeping it accurate is the ongoing task. Our single send solution will help get your message through.

Contact Us to find out more.

eMail, text, print or a combination of all three, whatever your marketing communication needs, we can help. Contact us now for a FREE initial consultation.

Mark Newell
Southern
Direct Marketing Specialist
027 585 6856
mark.newell@datam.co.nz