Data Cleansing
Say goodbye to incorrect data and hello to better results.
An accurate database is one of the foundations of direct marketing success. A well-planned campaign, delivered with brilliant creativity but using sub-standard data will never reach its full potential, even if it has the best offer in its market.
Make every communication count
Datam works with you to ensure your data is aligned with your objectives. We have the expertise to improve the performance of even a basic database – helping you to achieve a better result.
A good quality database will:
- Reduce cost
- Increase personalisation
- Increase relevance
- Increase delivery rates
- And ultimately, increase profitability
Datam can provide postal address data cleansing, email database management and acquisition data.
Have something more complex in mind, or need some advice? Contact us to discuss your requirements.
Why Choose Datam
A proven track record
Over three decades of proven experience. Expertise, processes and resources that are trusted by some of New Zealand’s biggest brands.
Lead with what’s best for the customer
In a digital world where choice is unlimited, our technology and people enable you to deliver secure data-driven communication across multiple channels.
Adding value, making business easier
Our experienced team of experts can help reduce operational pressures and help manage business change.
Backed by a logistics powerhouse
As a New Zealand Post business division, Datam has the credibility and a solid foundation to take business communications into the future.