Data Cleansing

Say goodbye to incorrect data and hello to better results.

An accurate database is one of the foundations of direct marketing success. A well-planned campaign, delivered with brilliant creativity but using sub-standard data will never reach its full potential, even if it has the best offer in its market.

Make every communication count

Datam works with you to ensure your data is aligned with your objectives. We have the expertise to improve the performance of even a basic database – helping you to achieve a better result.

A good quality database will:

  • Reduce cost
  • Increase personalisation
  • Increase relevance
  • Increase delivery rates
  • And ultimately, increase profitability

Datam can provide postal address data cleansing, email database management and acquisition data. 

Have something more complex in mind, or need some advice? Contact us to discuss your requirements.

Why Choose Datam

An icon showing an award

A proven track record

Over three decades of proven experience. Expertise, processes and resources that are trusted by some of New Zealand’s biggest brands.

An icon of a mobile phone

Lead with what’s best for the customer

In a digital world where choice is unlimited, our technology and people enable you to deliver secure data-driven communication across multiple channels.

An icon showing a network

Adding value, making business easier

Our experienced team of experts can help reduce operational pressures and help manage business change.

An icon of a truck symbolising delivery

Backed by a logistics powerhouse

As a New Zealand Post business division, Datam has the credibility and a solid foundation to take business communications into the future.

Engage Smarter Today

Datam is a proven business partner, with scalable and integrated solutions, making it easier for you to focus on your core business. We would love to hear from you, we are always keen to chat.

A man holding a laptop